Logo The Channel Co.
Logo IT Sitio Group
Logo XChange LATAM Series
Oct 07– 09, 2026
Mexico
Logo IT Sitio Group
Event Agenda
Day 1
Day 2

DAY 1

Wednesday, October 7

12:30

Registration desk opens

Check-in and badge pick-up

Hotel Lobby

13:00 - 14:30

Welcome lunch & networking

First informal gathering between partners and sponsors

Buffet Colonial

14:45 - 15:00

Main room doors open

Entry to the main session room

Chichén Itzá 1 & 2

15:00 - 15:20

XChange LATAM orientation & opening remarks

Welcome, event format and how to make the most of the two days

Juan Martín Carballo, CEO, ITSitio Group
Patricia Navarro, ITSitio Group

Chichén Itzá 1 & 2

15:27 - 16:10

Navigating specialization & transformation in the LATAM partner ecosystem

Real stories from partners who transformed their business model

Moderator: Juan Martín Carballo, CEO, ITSitio Group
Panelists: Gustavo Campa, Ulises Aguilar Nahle, Manuel Vibanco y Alfredo Valencia

Chichén Itzá 1 & 2

16:10 - 16:25

Sponsor quickfire: SLM

Mauricio Villasmil - SLM

Chichén Itzá 1 & 2

16:30 - 16:35

Boardrooms agenda & what's next

Boardroom format and rotation explained

Juan Martín Carballo, CEO, ITSitio Group

Chichén Itzá 1 & 2

16:35 - 17:15

Networking break with tabletop exhibits & coffee

Sponsor tabletops open

Foyer Chichén Itzá

17:15 - 18:30

Boardroom Conversations · Meet & greet, round 1 and recap

4 simultaneous rooms in small groups with sponsors and advisors. Each partner receives their rotation schedule at check-in

Advisory Board Members

Tikal 1 · 2 · 3 · 4

18:30 - 19:30

Free time

19:30 - 22:00

Welcome cocktail reception

Open networking for all attendees. Open-air, covered venue

Allison Cohen, Director of Events, Communities - The Channel Company

Palapa Mariachi

DAY 2

Thursday, October 08

07:30 - 08:45

Networking breakfast

Buffet Colonial

09:00 - 09:15

Morning remarks

Day 1 recap and opening of the day

Juan Martín Carballo, CEO, ITSitio Group

Chichén Itzá 1 & 2

09:15 - 10:00

Geographic expansion: From Mexico to the United States

How to enter the market and key success factors to generate clients and alliances in the USA

José Ramón Peña

Chichén Itzá 1 & 2

10:00 - 10:15

Sponsor quickfire: ENGINY

Kai Brandt López - Enginy

Chichén Itzá 1 & 2

10:15 - 10:20

Future Talks raffle & boardroom agenda preview

Juan Martín Carballo, CEO, ITSitio Group

Chichén Itzá 1 & 2

10:20 - 10:45

Networking break with tabletop exhibits & coffee

Sponsor tabletops open

Foyer Chichén Itzá

10:45 - 12:00

Boardroom Conversations · Rounds 2–3 and recap

4 simultaneous rooms in small groups

Advisory Board Members

Tikal 1 · 2 · 3 · 4

12:00 - 13:00

Networking lunch

Buffet Colonial

13:20 - 13:30

Afternoon remarks

Juan Martín Carballo, CEO, ITSitio Group

Chichén Itzá 1 & 2

13:30 - 14:15

Talent and retention in the channel

The difference between the talent a technology company needs and the talent a channel and distribution network needs, and why retention is key for partners

Eduardo Gutiérrez

Chichén Itzá 1 & 2

14:15 - 15:00

Break-Fix to Breakthrough: Upgrading the leadership operating system

How to evolve channel leadership beyond reactive mode

Nancy Henriquez

Chichén Itzá 1 & 2

15:00 - 15:20

Channel@Work: Fundación Contando con un Amigo

Social impact initiative with the foundation

Moderator: Juan Martín Carballo, CEO, ITSitio Group

Chichén Itzá 1 & 2

15:30 - 16:10

Networking break with tabletop exhibits & coffee

Last tabletop session of the event

Foyer Chichén Itzá

16:15 - 17:40

Boardroom Conversations · Rounds 4–5 and final recap

Final rounds and closing group recap

Advisory Board Members

Tikal 1 · 2 · 3 · 4

17:40 - 18:15

Group photo & interviews

Photo before sunset

A confirmar / TBD

18:15 - 19:30

Free time & Advisory Board wrap-up

Time to get ready for the closing event

19:30 - 22:00

XCellence Awards & closing dinner

XCellence Awards ceremony and closing celebration. Open-air, covered venue

Juan Martín Carballo, CEO, ITSitio Group

Captain Morgan

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AB Members

Gustavo Campa Lopez

Gustavo Campa López holds a degree in Computer Engineering from the Universidad Autónoma de Guadalajara (UAG) and has more than three decades of experience in the technology sector. He is the CEO of Computerland, a company specializing in technology solutions for the education and business sectors. Throughout his career, he has led Computerland's evolution from a company focused on selling computer equipment into one centered on technology solutions, interactive communication, and educational technology. His interest in entrepreneurship began during his university years, when he and a classmate started selling computer equipment to help pay for their studies. He later focused his experience on developing solutions that would help transform teaching and training processes. Today, under his leadership, Computerland works with educational institutions and companies, offering technology solutions designed to enhance learning, collaboration, and productivity. His career is defined by an entrepreneurial vision and an ongoing commitment to innovation and to integrating technology into education and business.

SPEAKER

Eduardo Gutiérrez Gómez

Eduardo Gutiérrez Gómez is a Mexican executive with over 30 years of experience in technology, digital transformation, strategy, and leadership. During his 28-year career at IBM, he held senior leadership positions across Mexico and Latin America, including President and General Manager of IBM Mexico. He currently serves as a CEO, board member, consultant, and investor, helping organizations navigate transformation and drive business growth.

SPEAKER

Nancy Henriquez

She is an expert in business transformation and growth, with more than 20 years of experience in the IT industry. As an entrepreneur and co-founder of an award-winning MSP, she helps technology companies and small businesses drive growth, optimize operations, and strengthen their cybersecurity. She is also a speaker, mentor, and entrepreneur, as well as the author of *Break-Fix to Breakthrough*. Her work and expertise have been recognized by leading media outlets such as **Forbes, CRN, Channel Partners, and Channel Pro Magazine**. Es speaker, mentora y emprendedora, además de autora de Break-Fix to Breakthrough. Ha sido reconocida por medios como Forbes, CRN, Channel Partners y Channel Pro Magazine.

AB Members

Manuel Vibanco

is the Chief Executive Officer of V-Corp International, where he leads the company's global strategy for technology solutions and corporate services. With more than two decades of experience in the technology industry, he is recognized for his strategic vision and his ability to drive business growth across international markets.

SPEAKER

José Ramón Peña

He is a global executive specializing in strategic partnerships and growth, with 20+ years of experience in B2B technology companies. A former IBM executive, he has led initiatives across Cloud, AI, cybersecurity, and partner ecosystem development. His experience spans North America, LATAM, APAC, and the U.S. federal market.

SPEAKER

José Ramón Peña

es ejecutivo global especializado en alianzas estratégicas y crecimiento, con +20 años de experiencia en empresas tecnológicas B2B. Ex ejecutivo de IBM, ha liderado iniciativas de Cloud, IA, ciberseguridad y desarrollo de ecosistemas de partners. Su experiencia abarca Norteamérica, LATAM, APAC y el mercado federal de EE. UU.Es speaker, mentora y emprendedora, además de autora de Break-Fix to Breakthrough. Ha sido reconocida por medios como Forbes, CRN, Channel Partners y Channel Pro Magazine.

AB Members

Roberto Ignacio Carrillo Termini

Alto ejecutivo de tecnología en Latinoamérica con una sólida y reconocida trayectoria liderando organizaciones de TI complejas y multi-país. Especialista en impulsar iniciativas de transformación digital a gran escala, integrando capacidades de negocio y tecnología para generar valor sostenible y resultados medibles. Cuenta con amplia experiencia en la definición y ejecución de estrategias de tecnología, abarcando desde el desarrollo de sistemas hasta la operación de servicios críticos, con un fuerte enfoque en modelos de gestión de servicios, adopción de Cloud e IA, y optimización de operaciones a través de esquemas de outsourcing y multisourcing. Destaca por su capacidad para integrar y gestionar ecosistemas de proveedores, maximizando eficiencia, control financiero y alineación con los objetivos del negocio. Ha liderado con éxito programas regionales de transformación digital en la banca latinoamericana, consolidando operaciones e infraestructuras tecnológicas de múltiples países hacia modelos centralizados de servicios compartidos, logrando eficiencias operativas, estandarización y cumplimiento de metas estratégicas. Reconocido por su liderazgo cercano y orientado a resultados, es un formador natural de equipos de alto desempeño, promoviendo el desarrollo profesional del talento y fomentando culturas colaborativas y de excelencia. Combina una visión estratégica con una ejecución efectiva, lo que le permite operar con éxito tanto en niveles ejecutivos como en entornos operativos complejos.

AB Members

Luis Armendaris

Es un emprendedor y estratega global enfocado en la tecnología, el liderazgo humanista y el bienestar. Con más de 20 años de experiencia, dirige Gordon Lewis Group, donde impulsa consultoría, transformación digital y expansión de negocios. Ha desarrollado el Global Business Maturity Model y ha liderado empresas en tecnología, marketing y comercio electrónico. Cuenta con un Global Executive MBA, certificaciones internacionales en innovación y liderazgo, y dirige una productora de contenido artístico y marketing con impacto social.

AB Members

Ulises Aguilar

Founder and CEO of M'Ready®, an internationally recognized company specializing in modern workplace solutions, cybersecurity, and digital transformation. With more than 29 years of experience, he is a recognized leader in business strategy and technological innovation. A graduate of Tecnológico de Monterrey with a specialization in Digital Transformation from MIT, he has helped drive the digital evolution of organizations in Mexico and around the world. He is also an international speaker on artificial intelligence, digital transformation, and innovation, having participated in events across Latin America, the United States, Canada, India, and Spain. Throughout his career, he has held several prominent leadership positions, including serving as Global President of the International Association of Microsoft Channel Partners (IAMCP), becoming the first and only Latin American to hold this position for two terms. He has also served on numerous advisory boards focused on innovation, technology, and international trade.

Speaker

Camila Manera

Camila Manera es Data & AI Specialist en Naranja X y referente en transformación AI-First en Latinoamérica. Con experiencia en The Walt Disney Company —donde ganó el premio global Best of Disney en AI & Data— y reconocida como Google Women Techmakers Ambassador, hoy lidera la adopción de IA con impacto en negocios, cultura y liderazgo.

Speaker

Fabián Calle

Fabián Calle es politólogo y especialista en seguridad y defensa internacional. Tiene dos Maestrías en Relaciones Internacionales (Universidad de Bolonia y FLACSO), es candidato a Doctor en Historia (UTDT) y realizó una especialización en la National Defense University de Washington D.C. Docente en universidades como UTDT, UCEMA y la Escuela Superior de Guerra Conjunta, también fue asesor del Ministerio de Defensa y del ex Ministro Jaunarena, e investigador fellow de la Fundación Ford y CONICET. Actualmente lidera el área de Defensa en Codesur y es columnista en DEF Magazine y DEF TV.

Speaker

Pedro Adamović

Pedro es CISO & Fraud Prevention Manager de Banco Galicia. Con más de 25 años en Ciberseguridad, es Ingeniero en Tecnología con posgrados en management y TI, y profesor en la Universidad del CEMA. Reconocido con premios como el Global CISO 100 (2020, 2022 y 2024) y CISO of the Year 2023, es speaker internacional y referente del sector.